Site SEO
What is an SEO site?
On-site SEO (also known as on-page SEO) is the practice of
using content on a website (unlike links elsewhere on the Internet and other
affiliate external links called “off-site SEO”) to rank higher and get relevant
traffic with search engines. SEO on the site means improving both the content
and the HTML source code of the page.
In addition to helping search engines translate page
content, relevant SEO on the site also helps users quickly and clearly what the
page is about and whether it answers their search queries. In short, good SEO
on the site helps search engines understand what a person will see (and what
value they will get) when they visit a page, so that search engines can work
honestly on what visitors can look for high quality content about a particular
search query (keyword).
The ultimate goal of SEO on the site can be thought of as
trying to make it as easy as possible for both search engines and users to:
Understand what the web page is about;
Identify that page as appropriate for a search query or
query (e.g. a specific keyword or set of keywords);
Find that page useful and worth placing it right on the
search engine results page (SERP).
Keywords, content, and SEO on site
In the past, SEO on the site was similar to the use of
keywords - and most importantly, including high-value keywords in many key
areas of the website.
To understand why keywords are no longer the center of SEO
on a site, it is important to remember what those keywords are: content
headings. Historically, even if the page ranks in a given category depends on
the use of relevant keywords elsewhere, the expected sites on the website for
search engines to find and understand what the content of the web page was. The
user experience was second to none; simply making sure that search engines
found keywords and ranked them correctly those words were at the heart of SEO
actions on the site.
Today, however, search engines have grown exponentially.
They can extract the meaning of a page from the use of similar words, the
context in which the content appears, or simply pay attention to the frequency
with which a particular word is used. While keyword usage is still important,
prescribed methods such as using the exact keyword in certain areas the
required number of times are no longer the SEO employer on the page. What
matters is the relationship. On each of your pages, ask yourself how the
content relates to the user's intent after the search queries (depending on the
use of your keyword on the page and its HTML).
In this way, SEO on the site is small about word repetition
or placement and more by understanding who your users are, what they are
looking for, and what topics (keywords) you can create content that best meets
that need. Pages that meet these conditions have the following content:
Deep. The "little" content was one of Google
Panda's specific objectives; today it is thought that the content should be
careful enough to have a good chance of being edited.
It is usable. Is the content readable? Is it organized on
your site in such a way that it can move easily? Is it usually clean, or is it
full of ads and related links?
Different. If left unchecked, duplicate content from another
site on your site (or elsewhere on the Internet) may affect the site's ranking
ability in the SERPs.
Authorized and trusted. Is your content independent as a
reliable source of information on a particular topic?
Aligned to the purpose of the user search. Part of creating
and preparing quality content also brings up search expectations. Content
topics should be accompanied by limited search queries.
SEO unrelated to the keyword on the site
Aside from the keywords (titles) used in the content of the
web page and how they are discussed, there are a number of
"keyword-agnostic" factors that can affect the performance of a site
on a site.
That includes things like:
Use of the link on the page: How many links are there? Are
they internal or external? Where do they point?
Page loading speed
Use of Schema.org fixed data or other data
Page URL URL structure
Friendship mobile
Page metadata
All of these things go back to the same basic idea: to
create a positive user experience. The more useful a page is (from a technical
and non-technical point of view), the better the site will be.
How do you make good use of the page?
Fully customizing a page on your website requires changes in
text and HTML. See this article for more information on local support
providers, and how you can improve your web pages.
